Screen

Becoming PricelessCube

SPECS

Concepted, Designed, Filmed, Edited, Produced

NOTES

This short film was developed as a marketing piece to facilitate the website and outbound marketing efforts for PricelessCube, a human trafficking prevention tool. The challenge was merging the different elements of content such as human trafficking, the personal real-life story, PricelessCube development history, and actual PricelessCube field-test effectiveness into one cohesive marketing piece. In addition, we needed to essentially 'mesh' the provided 'field' footage with our controlled original footage without creating a disjointed feel. Title treatments were created to maintain the brand standards that were developed during the website creation and branding phase. Reporting the effectiveness of the tool in the field authentically and commanding viewer interest were among the top priorities.